Archive for the ‘goals’ Category
How to beat the big guys
You can always beat the big guy. If you’re starting out in a business, there are always some people, some companies that are big names, and it looks like they’ve got all the bases covered. But you have two big advantages.
First of all, when you’re small, you’re agile. You can change quicker than the big company. When an organisation grows it has a lot invested in its existence, and risks start to look less enticing. So it starts to play safe, it relies on what has worked in the past, it gets choked up in its own bureaucracy.
Secondly, you’ve got creativity. There will always be the new. Creativity is about difference, newness or even just rearranging. Maybe Google dominates search, but what if search changes? Auction sites might find it hard to supplant eBay, but how about changing the nature of online auctions?
I’m not giving you solutions, because the answers are far from easy. But a solution is always possible.
You don’t really want money
Money is boring. When you ask people what they dream about, what they really want, they might tell you that they’d love to win the lottery. That’s no kind of answer. If that’s your answer, you haven’t really thought about want you want.
In fact, this might not be about possession at all. Why are we thinking about things we can get? What about things we can do? Things we can be? These are more important questions. And it’s easier to become someone. Most of the time, all it takes is a decision.
